Brand and Visibility • Community Engagement

Colorado College’s impact extends far beyond campus, from the heart of Colorado Springs to our globally connected alumni network. Through a personalized approach to alumni relations, expanded community partnerships, enhanced visibility, and a renewed investment in storytelling, we will nurture the relationships that advance the College’s mission and broaden its reach.

OUR APPROACH

Efforts of Note:

  • Operationalize and sustain a revitalized brand platform to expand geographic reach and clarify the College’s value proposition.
  • Increase alumni engagement through strategic communications, career resources, and volunteer opportunities.
  • Expand alumni social engagement opportunities, affinity groups, and academic engagement opportunities to cultivate connections among CC graduates.
  • Strengthen community partnerships and increase visibility of campus initiatives to foster civic engagement and institutional pride.
  • Position the Fine Arts Center as a regional catalyst for cultural engagement, lifelong learning, and interdisciplinary collaboration to broaden impact across local, state, and regional audiences.
  • Strengthen regional brand awareness and recruitment in the Four Corners region, and allocate resources to increase enrollment from the Midwest and Southeast regions.
Students at Poor Richard’s
warrior games event
FAC gallery visitors
Students downtown
CONTRIBUTING DIVISIONAL PLANS

Division-Level Progress

To explore specific efforts, visit the following divisional plans on The Plan section of this site:

  • Presidential Priorities
  • Advancement
  • Athletics & Recreation
  • Communications & Marketing
  • Dean of the Faculty
  • Institutional Equity & Belonging
See Divisional Strategic Plans
alumni event
campus tour
CC backdrop
yoga
STORIES OF IMPACT

Deepening Engagement in Action

These stories show how the College is advancing this priority through initiatives like brand awareness, civic engagement, and social opportunities.

FAC Summer Camps Launch Lifelong Creativity

Through its summer camps for ages 5–17, the Colorado Springs Fine Arts Center at Colorado College gives young people opportunities to explore theater, visual art, storytelling, and creative expression in professional arts spaces. With an expanding range of programs and new scholarship support, the camps aim to make creativity accessible while helping children build confidence, curiosity, and passions that can last a lifetime.
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From Campus to Community: How Colorado College Alumni Helped Shape Downtown Colorado Springs

John Krakauer ’85 and Richard Skorman ’74 arrived at Colorado College as students and went on to create two of downtown Colorado Springs' most enduring places: Josh & John's Ice Cream and Poor Richard's. Their stories reveal how a CC education can inspire alumni to build businesses, strengthen communities, and leave a lasting mark on the place they call home.
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Colorado College Welcomed the Nation for the 2025 Department of Defense Warrior Games

In July 2025, Colorado College became the first non-service academy to host the Department of Defense Warrior Games, welcoming nearly 200 wounded, ill, and injured service members and veterans for nine days of adaptive sports competition. The Games showcased the athletes’ resilience while highlighting CC’s growing role as a civic partner in Colorado Springs and a destination for nationally recognized sporting events.
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