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    Strategy

    What is your communication goal? And how can you reach it? Strategy is all about planning. To get started, we need to determine: 

    • Message
    • Audience 
    • Best communications tools/channels to reach that audience (web, poster, brochure, photo, social media, email, news coverage, etc.)
    • Tone
    • Style
    • Budget
    • Deadlines
    • How to measure success

    The Office of Communications can guide you through the process, advise you on tactics, and work with you to create your final strategic communications pieces.