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Strategy

What is your communication goal? And how can you reach it? Strategy is all about planning. To get started, we need to determine:

  • Message
  • Audience
  • Best communications tools/channels to reach that audience (web, poster, brochure, photo, social media, email, news coverage, etc.)
  • Tone
  • Style
  • Budget
  • Deadlines
  • How to measure success

The Office of Communications can guide you through the process, advise you on tactics, and work with you to create your final strategic communications pieces.

Last updated: 12/17/2020