Los Angeles-CCB: Creativity & Innovation at Mattel

GS222: Creativity & Innovation at Mattel

Mattel Inc., Los Angeles, California

Last Offered: Spring 2024

This half-credit course combines on-campus study with nine days on site at Mattel in Los Angeles, learning from company experts about the toy development process, from ideation through retailing. The course explores: how Mattel collects insights about consumer trends, play patterns, and shoppers; how designers and engineers create toys with desirable features based on those patterns; and how sales/marketing teams work with retail customers. Learning will be hands-on, in small teams based on student interest, with curricular support from our multidisciplinary faculty, and informed by recent college graduates who can advise on the career path ahead. As a culmination, faculty advise students as they complete team-based consulting projects to present to Mattel executives.

Course led by Prof. Dan Johnson & Prof. Ryan Banagale