Consumer Marketing
The analysis and segmentation of markets; the psychological, emotional, and social bases of consumer behavior; the analytical techniques employed by market research professionals; and the development, implementation, and evaluation of marketing strategies. (Not offered 2023-24).
Prerequisite: -EC100 or -EC101 and -EC102.
1 unit
Offerings
Term | Block | Title | Instructor | Location | Student Limit/Available | Updated |
---|---|---|---|---|---|---|
Spring 2023 | Block 5 | Consumer Marketing | Clay Coomer | Palmer Hall 121 | 25 / 1 | 03/30/2023 |
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Last updated: 03/30/2023