The analysis and segmentation of markets; the psychological, emotional, and social bases of consumer behavior; the analytical techniques employed by market research professionals; and the development, implementation, and evaluation of marketing strategies.

Prerequisite: -EC100 or -EC101 and -EC102.

1 unit — Mann

Offerings

Term	Block	Title	Instructor	Location	Student Limit/Available	Updated
Fall 2021	Block 4	Consumer Marketing	John Mann	Ed Robson Arena CHAPMAN	25 / 0	11/26/2021
Spring 2022	Block 6	Consumer Marketing	John Mann	TBA	25 / 25	11/26/2021