Consumer Marketing
The analysis and segmentation of markets; the psychological, emotional, and social bases of consumer behavior; the analytical techniques employed by market research professionals; and the development, implementation, and evaluation of marketing strategies. (Not offered 2022-23).
Prerequisite: -EC100 or -EC101 and -EC102.
1 unit
Offerings
Term | Block | Title | Instructor | Location | Student Limit/Available | Updated |
---|---|---|---|---|---|---|
Fall 2021 | Block 4 | Consumer Marketing | John Mann | Ed Robson Arena CHAPMAN | 25 / 0 | 05/26/2022 |
Spring 2022 | Block 6 | Consumer Marketing | John Mann | Palmer Hall 128 | 25 / -5 | 05/26/2022 |
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Last updated: 05/26/2022