Consumer Marketing

The analysis and segmentation of markets; the psychological, emotional, and social bases of consumer behavior; the analytical techniques employed by market research professionals; and the development, implementation, and evaluation of marketing strategies. (Not offered 2022-23).

Prerequisite: -EC100 or -EC101 and -EC102.

1 unit

Offerings

Term Block Title Instructor Location Student Limit/Available Updated
Fall 2021 Block 4 Consumer Marketing John Mann Ed Robson Arena CHAPMAN 25 / 0 05/26/2022
Spring 2022 Block 6 Consumer Marketing John Mann Palmer Hall 128 25 / -5 05/26/2022
Report an issue - Last updated: 05/26/2022