The analysis and segmentation of markets; the psychological, emotional, and social bases of consumer behavior; the analytical techniques employed by market research professionals; and the development, implementation, and evaluation of marketing strategies. (Not offered 2023-24).

Prerequisite: -EC100 or -EC101 and -EC102.

1 unit

Offerings

Term	Block	Title	Instructor	Location	Student Limit/Available	Updated
Spring 2023	Block 5	Consumer Marketing	Clay Coomer	Palmer Hall 121	25 / 1	03/30/2023