Consumer Marketing

The analysis and segmentation of markets; the psychological, emotional, and social bases of consumer behavior; the analytical techniques employed by market research professionals; and the development, implementation, and evaluation of marketing strategies. (Not offered 2023-24).

Prerequisite: -EC100 or -EC101 and -EC102.

1 unit


Term Block Title Instructor Location Student Limit/Available Updated
Spring 2023 Block 5 Consumer Marketing Clay Coomer Palmer Hall 121 25 / 1 03/30/2023
Report an issue - Last updated: 03/30/2023