The analysis and segmentation of markets; the psychological, emotional, and social bases of consumer behavior; the analytical techniques employed by market research professionals; and the development, implementation, and evaluation of marketing strategies.

Prerequisite: -EC100 or -EC101 and -EC102.

1 unit — Broady

Offerings

Term	Block	Title	Instructor	Location	Student Limit/Available	Updated
Fall 2023	Block 3	Consumer Marketing	Lora Louise Broady	Palmer Hall 128	25 / -4	04/23/2024
Spring 2024	Block 6	Consumer Marketing	Jacquie Amacher	Tutt Library 317	25 / -1	04/23/2024
Fall 2024	Block 2	Consumer Marketing	Lora Louise Broady	TBA	25 / 25	04/23/2024
Spring 2025	Block 5	Consumer Marketing	Lora Louise Broady	TBA	25 / 25	04/23/2024