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Consumer Marketing

The analysis and segmentation of markets; the psychological, emotional, and social bases of consumer behavior; the analytical techniques employed by market research professionals; and the development, implementation, and evaluation of marketing strategies.

Prerequisite: -EC100 or -EC101 and -EC102.

1 unit — Mann


Term Block Title Instructor Location Student Limit/Available Updated
Fall 2021 Block 4 Consumer Marketing John Mann Ed Robson Arena CHAPMAN 25 / 0 11/26/2021
Spring 2022 Block 6 Consumer Marketing John Mann TBA 25 / 25 11/26/2021
Report an issue - Last updated: 11/26/2021