she/her/hers

Economics & Business

Jacquie Amacher is an innovative leader in the world of brand strategy and marketing for high-growth tech companies, recognized for her unwavering focus on delivering impactful results and shaping competitive edge. With a trailblazing career that began in the burgeoning realm of mobile technology, Jacquie propels technology brands and pioneering tech ventures forward through her transformative brand strategies.  

With a career spanning over two decades, Jacquie has been a force behind innovative advertising, integrated marketing, corporate communications, and partner strategies within the technology, cellular/mobile, and fintech sectors. Her expertise extends across diverse landscapes, as she has successfully built brands, led teams, and shaped marketing operations for Fortune 100 companies, corporate ventures and start-ups, NGOs, and across agency and client roles. Drawing from her extensive experience as both an agency professional and a client-side strategist, Jacquie brings a distinctive perspective that fuels her integrated yet discerning approach and is recognized for architecting comprehensive brand and messaging strategies to drive distinctive marketing and communications campaigns, sales enablement, and industry thought leadership. 

Her diverse background led Jacquie to establish F1RST marketer group. As a consultant or fractional leader, she partners with early and growth-stage tech companies to elevate their go-to-market strategies and marketing efforts for traction, growth, and scale.  

Jacquie has led early-stage fintechs’ communications strategies and served as the Global VP of Marketing at San Francisco fintech and microlender to the underbanked, Juvo, where she positioned and launched the company from stealth mode onto the global stage and built an organization to drive market expansion and lead the brand story through a successful Series B funding round and substantial revenue growth in new global markets.  

Drawn to aligning business aspirations with public good, Jacquie has also worked with fintechs to drive financial inclusion in developing countries. Recently, Jacquie led global marketing and communications for Women’s World Banking, the leading global NGO dedicated to economically empowering low-income across the globe. 

In the mobile technology ecosystem, Jacquie led teams to execute complex marketing strategies and programs. In these capacities, Jacquie was at the forefront of high-profile product and digital mobile service launches and campaigns from leading-sector companies including Verizon and Motorola, launching the iconic “Hello Moto” campaign. 

In addition to professional mentoring at Chicago’s Innovation Hub, 1871, and TechStars, Jacquie sits on start-up advisory boards, Buoy and LifeWeb360; is an Executive-in-Residence teaching Entrepreneurial Marketing and Consumer Behavior at Colorado College; serves as a fintech pitch advisor and judge; and conducts workshops at various incubators. 

Jacquie lives in Chicago with her husband and three kids, who, in the blink of an eye, are all in college!