2018 Speaker Series Events
Outdoor Recreation Industry:
Innovation and Inspiration in Colorado
Presented by Luis Benitez,
Director of Colorado's Office of Outdoor Recreation Industry
Monday, March 5, 2018 at 7:00pm
Gaylord Hall, Worner Student Center, Colorado College
Luis Benitez is at the helm of a powerful machine going at full throttle.
As the Director of Colorado’ Office of Outdoor Recreation Industry, Mr. Benitez leads a flourishing industry that is responsible for over $28 billion in consumer spending and $2 billion in taxes annually. The outdoor recreation industry has grown to such great heights that it recently earned its place in the calculus of our national gross domestic product.
This industry is bigger than just sales of skis and backpacks however. A major shift is taking place, one in which Benitez seeks to transform the outdoor industry into a powerful force for development, conservation, education and wellness. Through the Outdoor Recreation Industry Office’s work, communities across the state are being empowered to advocate for and steward the very spaces that enable their adventurous pursuits.
Transforming the industry is no small task. In today’s rapidly changing landscape, where the outdoor recreation industry is driving everything from regional economies to national policies, how do you continue to build and foster a spirit of innovation?