Page Settings

  • Show menu: true
  • Use horizontal menu: true
  • Show sidebar: right
  • Skip to main content

    Video


    Video is a powerful storytelling medium. At CC, we use it to highlight the student experience, our beautiful campus, and the rhythm of the Block Plan. We create upwards of 60 videos per year. You can check them out on the CC YouTube channel!

    The video producer oversees all video projects for external audiences. This means if you have a project for prospective students, alumni, the community, or more, you’ve come to the right place. (If you’re looking for a live stream or instructional video, please visit the AV page.)

    Requesting Video Production Services

    Please read through the guidelines below.

    Filmmaking Best Practices
    • Shorter is better. We advise a video to be in the 1-3 minute range. If you don’t think your story can be told in that range of time, reconsider using video.
    • Show, don’t tell. Film is a visual medium, so your story needs to translate visually. Ask yourself, “Why should my audience watch this story instead of reading it? What is it about this story that can only be communicated through video?”
    Good things to know
    • The Office of Communications only creates edited promo-style videos. We do not handle live-streaming or recording events for archival purposes. Please contact AV with these requests.
    • We know video storytelling, so please include us early in the brainstorming phase to make sure all bases are being covered.
    • If we cannot handle a project due to timeline issues, we will give project input and recommend an external production person or company.
    The video production timeline
    1. Project request is initiated (please allow up to 6 weeks for a full video production; 2 weeks is the absolute minimum for a simple, no-frills video project)
    2. Concept/plan is developed with requestor and any stakeholders 
    3. Interviews are filmed 
    4. B-roll is identified and filmed if needed
    5. Editing (first round)
    6. Rough/first cut is presented to stakeholders
    7. Feedback is delivered to video producer
    8. Editing (second round)
    9. Final cut is presented to stakeholders
    10. Final approval from ALL stakeholders (please allow at least 48 hrs before publication if any final changes are needed)
    11. Publish final video to YouTube, web, social media, etc.

    Once you have reviewed all the steps above, then please fill out the project request form located here and we'll be in touch!