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Campus Calendar

18

"Content is King: The Future of Advertising in the Digital Age"

Location

Bemis Hall
920 N. Cascade Ave. (west of Cutler Hall) (map)

Description

Reception: 7-7:30 p.m.
Talk: 7:30-9:00 p.m.  

A talk by Alda Abbracciamento, Worldwide Managing Director, Ogilvy & Mather.  The media industry is in the midst of a massive transformation.  Consumers, advertisers, and publishers are all teetering together on ever-evolving digital platforms.  Content is where we all intersect.  But, the rules are changing so fast... there are no rules.  Come and get a glimpse of the future of media - and the role that content plays. P.S.  No one owns it.

"Content is King: The Future of Advertising in the Digital Age"
  • Open to Public: Yes
  • Admission Fee: Free
  • Sponsored By: CC Journalism Program
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