920 N. Cascade Ave. (west of Cutler Hall) (map)
Reception: 7-7:30 p.m.
Talk: 7:30-9:00 p.m.
A talk by Alda Abbracciamento, Worldwide Managing Director, Ogilvy & Mather. The media industry is in the midst of a massive transformation. Consumers, advertisers, and publishers are all teetering together on ever-evolving digital platforms. Content is where we all intersect. But, the rules are changing so fast... there are no rules. Come and get a glimpse of the future of media - and the role that content plays. P.S. No one owns it.