The goal of this course is to help us understand the psychology behind persuasion and social influence. Content will include topics such as: What is an attitude? How are attitudes formed? Under what conditions are attitudes changed (or remain resistant to changes)? How well does our behavior correspond to our attitudes? What effects do persuasion tactics have on our behavior? Students will learn about psychology theories, examine real life examples, and conduct research on persuasion. Students will also reflect on the role of persuasion in society and the ethics associated with using psychological research in applied settings such as in marketing and politics. (Not offered 2017-18).
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