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    EC326 – Consumer Marketing

    The analysis and segmentation of markets; the psychological, emotional, and social bases of consumer behavior; the analytical techniques employed by market research professionals; and the development, implementation, and evaluation of marketing strategies.

    Prerequisite: Economics 201.

    Offerings

    TermBlockTitleInstructorLocationStudent Limit/ AvailableUpdated
    Fall 2020 Block 4 Consumer Marketing John Mann TBA 25/1 08/10/2020