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EC326 – Consumer Marketing

The analysis and segmentation of markets; the psychological, emotional, and social bases of consumer behavior; the analytical techniques employed by market research professionals; and the development, implementation, and evaluation of marketing strategies.

Prerequisite: Economics 205; Economics 301; Economics 302; Mathematics 117 or Mathematics 217 or Biology 220.


TermBlockTitleInstructorLocationStudent Limit/ AvailableUpdated
Fall 2018 Block 3 Consumer Marketing John Mann Palmer Hall 230 25/0 12/17/2018