  Business & Market Strategies for a Sustainable Economy Colorado College, Spring 2005 Improving environmental quality, protecting the
natural world, and succeeding at business can indeed
be compatible goals. In this series of lectures,
innovative entrepreneurs explain how they have
developed successful strategies that seek to promote
recycling, lessen transportation and energy costs,
reduce greenhouse gases and protect rivers. These
CC guest speakers will describe how they have
harnessed economic forces, market incentives, and
the assignment of property rights, among other
business techniques, to go green.
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Making Recycling WorkScott Lamb, President – TOMRA Pacific/rePlanet Tuesday, February 1, 7:30 p.m. – Bemis Great Hall The technology leader in their field, TOMRA is a Norwegian company that manufactures reverse dispensing machines for deposit/return bottles. TOMRA Pacific/rePlanet has received wide attention for its innovative marketing strategy to increase the rate of container recycling in California by changing recycling from low incentive/low convenience to high incentive/high convenience. www.tomra.com |
 
Zipcar – Providing On-Demand TransportationWhile Reducing Urban Congestion Robin Chase, Vice Chair and Co-Founder – Zipcar Monday, February 28, 7:30 p.m. – McHugh Commons Zipcar is a “yellow bike” program for cars in Boston, New York and Washington, D.C. Zipcar integrates a web-based reservation system with an electronic access system to provide access to cars available for on-demand use all over these cities. Their success is an example of how innovative businesses can harmonize business goals with the values of their customers and their communities by providing reliable and convenient access to on-demand transportation, complementing other means of mobility.” www.zipcar.com |
 
Hybrids, Hydrogen and the
Future of CarsRon Cogan, President – Green Car Group Monday, March 7, 7:30 p.m. – Gaylord Hall Electric cars, hybrid cars, hydrogen vehicles and alternative fuels - for 10 years the Green Car Journal has been the “Bible” of the worldwide automotive environmental industry reaching decisionmakers and key insiders at in both businesses and governments in 17 countries with independent, knowledgeable reporting and thorough analysis of trends and issues in the industry. www.greencars.com |
A Market for Greenhouse GasesRichard Sandor, Founder and CEO - The Chicago Climate Exchange Thursday, April 28, 7:30 p.m. – Bemis Great Hall The H. Chase Stone Lecture Chicago Climate Exchange,® Inc. (CCX®) is a self-regulatory exchange that administers the world’s first multi-national and multi-sector marketplace for reducing and trading greenhouse gas emissions. CCX represents the first voluntary, legally binding commitment by a crosssection of North American corporations, municipalities and other institutions to establish a rules-based market for reducing greenhouse gases. www.chicagoclimatex.com |
Buy that Fish a Drink: Putting Water Back into Streams and RiversFritz Paulus, Executive Director – Oregon Water Trust Tuesday, May 3, 7:30 p.m. – Bemis Great Hall The Oregon Water Trust mission is to restore surface water flows for healthier streams in Oregon by using cooperative, free-market solutions. Founded in 1993 by a group of diverse water interests, they were the first water trust in the nation. Focusing on streams where small amounts of water provide significant ecological benefits their efforts have resulted in healthier streams for fish, wildlife, and people. www.owt.org |
Funded by the Schlessman Family Foundation and the H. Chase Stone Lecture Fund
Lectures Free and Open to the Public For further information contact: Professor Mark Smith at 389-6411 (msmith@ColoradoCollege.edu) or the Schlessman Program Coordinator, Kathy Lindeman at 389--6415 (klindeman@ColoradoCollege.edu) Sponsored by the Economics & Business Department and the Environmental Sciences Program |