YEAR Average Per capita retail price Sales (packs) 1966 27.1 123.2 1967 28.2 123.5 1968 28.1 126.4 1969 28.3 124.6 1970 29.4 124.8 1971 31.1 125.5 1972 31.2 134.3 1973 32.7 137.9 1974 38.1 132.8 1975 41.7 131 1976 44.8 134.2 1977 44.7 132 1978 57.4 129.2 1979 52.8 131.5 1980 54.6 131 1981 58.1 133.8 1982 61.4 130.5 1983 73.3 125.3 1984 83.4 119.7 1985 93.1 112.4 1986 95.1 109.9 1987 108.6 102.4 1988 116 94.6 1989 130.8 88.8 1990 149.3 87.4 1991 152.6 90.2 1992 157.5 88.3 1993 168.2 88.6 1994 153.2 89.1 1995 164.2 85.4 1996 169.6 83.1